jQuery.fn.liScroll = function(settings) {
    settings = jQuery.extend({
travelocity: 0.03
}, settings);       
return this.each(function(){
        var $strip = jQuery(this);
        $strip.addClass("newsticker")
        var stripWidth = 0;
        var $mask = $strip.wrap("<div class='mask'></div>");
        var $tickercontainer = $strip.parent().wrap("<div class='tickercontainer'></div>");                             
        var containerWidth = $strip.parent().parent().width();  //a.k.a. 'mask' width   
        $strip.find("li").each(function(i){
            stripWidth += jQuery(this, i).width();
            });
        $strip.width(stripWidth);           
        var totalTravel = stripWidth+containerWidth;
        var defTiming = totalTravel/settings.travelocity;   // thanks to Scott Waye     
        function scrollnews(spazio, tempo){
        $strip.animate({left: '-='+ spazio}, tempo, "linear", function(){$strip.css("left", containerWidth); scrollnews(totalTravel, defTiming);});
        }
        scrollnews(totalTravel, defTiming);             
        $strip.hover(function(){
            jQuery(this).stop();
            },
            function(){
            var offset = jQuery(this).offset();
            var residualSpace = offset.left + stripWidth;
            var residualTime = residualSpace/settings.travelocity;
            scrollnews(residualSpace, residualTime);
            });         
}); 
};